Staying on top of current trends, cultural shifts and current events can be difficult when you have a lot of other things on your plate. For me, having an 8-month-old has made subscribing to a tailored list of newsletters imperative to stay informed and up-to-date, so I wanted to share a list of the 5 newsletters I turn to and why. Enjoy!
This newsletter is a top-notch guide to new brands. Modern retail is changing and consumers are changing with it. I particularly love their "This Week in Tabs" section which profiles 5 or so hyperlinked headlines of stories that you need to know.
I recently discovered this newsletter published by Matt Klein, the Head of Trends and Strategy at Reddit. Zine is meant to be "a sporadic publication analyzing overlooked cultural trends and our relationship with tech." A recent read that's worth checking out is The Meta Trending Trends of 2022 which identifies 14 cultural trends derived from looking at 40+ trend reports.
Scott Galloway is a professor of Marketing at NYU Stern, a podcast host (worthwhile to check out) and the bestselling author of books such as 'Post Corona' and 'The Algebra of Happiness.' His newsletter shares one chart per week on an interesting topic and dives into it for a couple minutes with an engaging video. Could be about love across party lines one week and how many young adults live with their parents the next. Check out the video above as a preview of what to expect.
Google has no shortage of data and their Think with Google newsletter shares insights from that pool to improve your marketing. Whether you want information globally or within a specific country, they have you covered.
I'm a big fan of many Vox podcasts, but The Goods newsletter is focused on "covering what we buy, why we buy it, and why it all matters." They have some great commentary on what is going on in the world, from crypto to social media and inflation.
I'm always looking for more great resources, so please share if you have any that you find particularly valuable.